What is the Scope of Digital Marketing in 2020?

In every era, marketing has evolved based on the medium frequently used by potential customers. In the past, marketing platforms have steadily advanced from radios to televisions. Now, as Internet penetration is increasing by the day, we have embarked on a new era of Digital Marketing (originally known as Internet Marketing).

Scope of Digital Marketing in India: 2020 and Beyond

India is in the mid-stages of its digital transformation. As per the latest statistics, India is the second-largest the digital market in the world, with 560 million internet users. The Indian Digital Advertising Industry has acquired 33.5% growth, with its value hitting an all-time high of INR 255 billion. And by the end of 2020, the digital industry is expected to create more than 2 million jobs.

Moreover, the Government of India has initiated the Digital India Campaign, which created almost a million jobs in the first quarter itself. The transformation of the public service ecosystem by incorporating IT has ignited the fire of digitization of the Indian economy. And the government’s employment and e-marketplace programs are creating opportunities in both big and small cities. Today, every new business or even a start-up launches first on the internet via digital marketing.

Additionally, digital marketing training in bangalore can help you reach a global audience. In fact, many businesses in India have targeted international audiences primarily. Social media is the most crucial factor in international online marketing. Lately, Indian Digital Marketing agencies are gaining a lot of overseas clients as they are excelling in Social Media Campaigns.

It is safe to say that Digital Marketing Industry in India is reaching a new peak daily. And it is the best time to kick-start your Digital Marketing career. The demand for professional’s digital marketers is high and is expected only to grow further.

Jobs and Careers in the Industry

The easy and best way of stepping into this industry is taking a professional certificate course. After the completion of the course, getting a job in the IT sector is a cakewalk. Why? Because it just requires buying a domain/hosting space, making a website/page and start doing digital marketing for it. The industry has different specializations; in other words, various options for fresher’s to choose from. After gaining a few years of experience, you can land a higher-level professional designation; a few examples are –

Options for fresher and juniors:

• Digital Marketing Intern
• Digital Marketing Executive
• SEO Executive
• Link Building Specialist
• Social Media Specialist
• Google AdWords Specialist
• Email Marketing Specialist
• Web Analyst
• Online Reputation Executive
• Content Marketing Executive

Higher-level job profiles/titles:

• Digital marketing strategist
• Digital marketing manager
• Social media manager
• Digital Marketing Head
• Paid Advertising manager
• Digital Branding Head

Apart from these corporate jobs and you can also excel in Online Business as a Digital Marketer, for example –

1. 1. 1. Become a professional blogger: Full-time blogging as a digital marketing professional can generate a good income. With advertising and affiliate marketing strategies, along with dedication and skill, you can become a successful blogger in your chosen niche.
      2. Affiliate marketing and Adsense:Adsense and affiliate marketing techniques can help you earn well. Use your digital marketing skills to build the desired traffic and views for your blog/website/app. Niche businesses use high-traffic niche blogs/websites/apps for their promotion and advertisements.
      3. Freelancing services: You can provide your services to the client from home on a part-time basis. You can build an international client base online via sites like fiverr.com, freelancer.com, etc., and offer your freelancing services without leaving the comfort of your home.
      4. Build your own agency: Attain some experience in managing a business, and maintain enough resources and contacts. The aforementioned things can help you start your own digital marketing agency. This full-time job of building and implementing digital marketing strategies for clients is an excellent income-generator.
      5. Become a YouTuber: Starting a YouTube channel for a selected niche is also a good full-time job that guarantees good income if pulled off well. The quality of the content determines the number of views and subscribers. Once these numbers are adequate, you can start earning with YouTube monetization.
      6. Become an affiliate marketer: You can work in partnership with shopping websites and promote their products on your website/blog as an affiliate. Every time a transaction happens on the shopping site via a link provided by your website/blog, you earn a commission. E-commerce sites like Amazon India, MakeMyTrip, Bluehost.com, etc. are just a few examples of businesses that offer great affiliate commissions.

Every day, bigger corporate giants are using blogs, social media, SEO techniques, and many other Digital Marketing tools to make their online presence known. But this influx of businesses is changing the dimensions of the marketing industry by the day. The rules of marketing are changing at a disorderly pace. Brand image has become more important than the product or service itself. Therefore, now businesses are looking up to Digital Marketers for aid as traditional marketing is gradually becoming out of date.

Hence, if you want to pursue a lucrative career opportunity, in this day and age – Digital Marketing is the best option to settle on. 

If you wish to pursue this wonderful course then visit our institute @ GSearch or call us @ 09902362006