Top Communication Tools in Digital Marketing

Mobile marketing

Mobile is on the top of the list when the discussion is about the devices people use to access the internet. Web contents are to be optimised to able to be accessed through multiple devices.

Even a small thing for granted will lead to all efforts of optimization goes total waste. Especially if mobile optimization isn’t given enough attention it results in huge traffic diversion. With mobile optimization, it’s hard to reach the expectations of the audience.

Digital ads too reach more audience with mobile devices. Almost 72% of digital ads are viewed on a mobile device.

While consumers are making decisions, how easily they are able to access information matters at the first place.

And mobile marketing is the key to help consumer access your information easily. As a real-time example, a recent study shows participants reported that they saw travel ads on online platforms.

43% of travellers reported that they used smartphones to search for flights and accommodation. Even booking for accommodations was done through smartphones.

 From this research report, it is clear that the smartphone has a big role in influencing consumer decision making.  Hence optimization is a must of any brand/ company that is looking for growth. 

In present times of mobile-first era, it is important to focus on dedicated efforts exclusively for mobile marketing. To balance digital marketing needs, efforts have to be dedicated to mobile marketing on one hand and rest platforms on the other hand.   

Content marketing

Content creation is the main pillar on which inbound marketing rests in present days. High-quality content surely engages prospective and existing buyers.

And brilliant marketers understand that and act keeping it in mind. Also, it is important to create an interactive website if you are planning for constant growth and reach.

The reason is interactive pages can generate more number of indexed pages than a mere static page.

Content planning should be more strategic so that everything is adequate and engaging for every prospective customer.

A good content strategy never fails to include publishing of at least 38% new content once per week on a regular basis.

If this is done it surely increases traffic and mainly increases the recurring audience. Especially if your content is more informational, it increases recurring audience.

Storytelling and photography are more impactful tools to attract & engage a large number of audience. And almost 46% of marketers have already successfully integrated them in their strategies.

A strong content strategy makes use of a brilliant combination of both visual and textual content. Almost 43% of business to business information exchange happens through blogging. And for attracting huge traffic nothing other than visual content is powerful.

LinkedIn and Twitter have ruled the digital world. Present statistics tell that traffic engagement on linked and twitter is 82% and 66% respectively.

The main purpose of optimization is to rank high on Google search engine pages.

Ranking increases traffic to your website/blog. To achieve that SEO content is a must. It can boost results by almost 80%. Hence it is worth that marketers dedicate almost 28% of their marketing budget towards content marketing strategies.

Podcasts, with its growing popularity, has turned a powerful tool for attracting more audience.

Among all, about 11% of businesses include podcasts in their marketing campaigns.

This is because they understand that with podcasts, the mobile audience could be captured easily at the large number at once. Almost 64% of listeners access podcasts through their smartphones.

Social media marketing

Time is changing from bricks and mortar to online shopping. Businesses too are shifting online. The reason for this is the growth in the number of internet users. Overall around 4 billion people use the internet presently.

Extreme dependence on the internet and present lifestyle has boosted the number of people choosing e-commerce. Almost 1.77 billion people across the globe choose to make purchases online.

At least 1 billion people access social media network. Social media has a great role to play in influencing consumer decision making.

64% of total online shoppers depend on social media for information on which they make decisions. And that makes it a must for online stores to constantly engage existing and prospective consumers on social media.

Three main channels that come handy for businesses are Facebook, Instagram and YouTube. Social media users in most cases use them every day.

Facebook users usually use Facebook for at least 20 minutes and YouTube attracts around 5 billion views every day. This has created huge opportunities for companies that could be brilliantly used for business growth.

Other than three channels mentioned earlier, LinkedIn too offers a good opportunity to engage prospective customers. In fact, from the past couple of years, there has been a significant increase in the users on LinkedIn and content consumption too increased by 21%.

At present 74% of marketers depend on social media, for not just marketing activities they make sales and even engage potential customers too.

Having more than 150 million users, Snapchat too has proved itself as a good channel for marketers. It provides an opportunity for reaching a huge number of audience easily. Using stories and videos, marketers try to engage customers and also provide information to them.

Email marketing

Emails seems never grow old past generations. It has been and still is and seems to be the most trusted medium of content sharing. Though social media provides a more interactive environment, email marketing is still yielding good results.

Among all available channels email marketing has constantly been on top of the list for eCommerce marketers.

If you ask online marketers to list down their priorities 89% of them has email marketing among top 3 priorities.

 Among them, 45% of marketers place email marketing on top one among the tools for increasing. 71% of them depend on social media and websites.

Email marketing comes more useful for lead generation and business ranking. Push notifications and direct emailing are the two best ways to grab the attention of the target audience. Bloggers and businesses just do that.

Signup forms help to get audience attention and content for sharing it regularly. Active campaign optimization tool helps in sharing content that is relevant to customer’s interests and choices.

Search engine marketing

A common goal of every marketer is to rank their content on the first page of search engines mainly Google.

They work on knitting stronger strategies to place their content at the first place. Content creators too are working on creating contents that compete and show up on the first place. Proper keywords research has a decisive role in ranking on top of search results.

Users for voice recognition technology are growing. It is the children who are using this technology the most for information they want to learn.

They are seen using various voice assistant platforms mainly for their homework. 46% of school-going children have access to 36% have access to Apple’s Siri, 15% access Windows’s Cortona, 7% access google assistant and 15% use Amazon’s Alexa.

42% of school children use voice recognition devices, 36% use Apple’s Siri platform, 15% rely on Windows Cortana the app, 7% rely on Google Assistant whereas 15% use Amazon’s Alexa technology to seek help with their homework.

Influencer marketing

Influencer marketing is a part of strategies for the majority of the businesses. Almost 84% of marketers have understood the importance of it and have been using it in their digital marketing efforts. influencer marketing cannot be ignored especially on video content platforms such as YouTube because as much as 70% subscriber’s decisions are based on influencer’s opinions.

Growth in the number of consumers in eCommerce has resulted in an increase in demand for influencer marketing. Opinions and references have impacted the decisions of almost 71% of total eCommerce consumers and 86% of women depend on social media for information before making a purchase decisions.