Simple and Easy Methods to Track and Measure your Digital Marketing Success

One of the most effective marketing strategies currently being adopted by businesses is the transition to automated and digital marketing.

This major shift entails an important question: how do you measure and track your digital marketing efforts’ success?

Every digital marketing campaign ultimately aims to provide the customers with a profitable, cost-efficient, and satisfactory shopping experience. Therefore, it is crucial to keep track of your digital marketing campaigns’ long-term and short-term progress.

There are numerous methods to record the progress of your business through digital marketing strategies. To better understand the process of measuring digital marketing success, the methods can be categorized into two: conversions and website behavior.

Conversions

Conversions happen when your digital marketing strategies drive customers to take specific actions. Conversions are mostly associated with sales and revenue, unlike website behavior.

If your company’s primary goal is to raise profits, keeping track of your conversions is an integral process.

Here are some of the conversion methods that help you track the online progress of your business

Online Sales – With the help of Google Analytics or any other Web analytics platform, you can easily track your online sales and transactions.

This conversion mainly benefits e-commercial business owners. By installing a small code on your website, you can measure your online sales mobility and what digital marketing campaigns are more effective on the customers.

Leads from WebForms – Business websites can use forms to let the customer register their queries, schedule appointments, or request services.

This improves communication and provides an insight into which campaign leads more people to use the forms. A visitor who uses the form can later convert into a customer. Therefore, the marketing campaign success can be measured by looking at the number of leads generated.

Leads and Sales through Phone Calls – If you handle transactions via phone calls, setting up a Dynamic Number Insertion (DNI) on your website can get you started with tracking your progress.

The DNI offers the visitors different phone numbers depending on what leads them to your website. You can check your phone log to analyze which campaign instigated more response from the customers.

Website Behaviour

These are some of the methods to track digital marketing progress by examining website behavior.

Website Visits – This is the simplest method to measure and track the success of your online campaigns. Even though they are not as effective as conversion methods, it can help you measure your website’s exposure in the market and rectify problems that may arise in the long run.

Time Spent on Website –  A visitor spending more time on your website might mean he/she might be a potential customer.

This method is not directly related to sales or revenue but knowing which digital campaign provides an incentive to customers to spend more time on the website can help improve your reach in the market.

Conclusion

Understanding how to track and measure your progress on the digital platform can help improve time management and reduce stress in the long run. GSearch Network offers you essential online marketing services to begin your business, enhance outreach and thrive in the digital marketing sector.