At this very moment, there are hundreds and thousands of people who may be looking for content similar to yours.

If you have the expertise then you can help these people narrow down their search and find your content by being an SEO expert.

In fact, around 40% of the traffic is diverted to a website when a search query is raised.

Yes!  That’s true and this is the reason why SEO is such an important tool in digital marketing strategy.

There is a lot that goes into staying top when it comes to SEO and all it requires is a great amount of experimenting and research.

Google is constantly trying to upgrade its algorithms and hence it is mandatory that we all stay abreast with the latest that is going on in the digital marketing industry.

If you know how SEO works then with little practice you can also become an SEO expert.

Here is what the techniques are like.

On a daily basis, a large number of people are conducting researches on Google.

Almost 70% of people use Web portals to research on various products and services before they actually buy.

Once you are able to rank your website on the front page of Google search results your visibility increases multifold.

This simply means that there is more traffic being diverted to your website, there are more conversations that in turn lead to increased revenue.

Thereby it can be clearly said that getting onto the first page of our search results is highly important as this is what gets you the maximum traffic.

Almost 75% of the users who are searching for a particular commodity do not even go past the first page.

One of the important techniques that you can do to improve your website traffic is to keep a check on your SEO audit and keep visiting it from time to time.

When you are able to audit your website you can figure out a lot of things. You will be able to know why you are not getting enough sales and search traffic.

There are a lot of SEO companies that offer this kind of service but it is something that can be done for your website as well.

We all know what an audit is.

It is just a systematic way of examining a particular event, the concept of important documentation in order to understand where exactly one stands and thereby make some more informed decisions.

This might come across as a very obvious technique but sometimes we as marketers are so much focused on other aspects that we overlook the power of creating new and high-quality content on a daily basis. It is a must to keep in mind that fresh and high-quality content can actually help in SEO greatly.

Last but not the least, focus on the overall user experience as that is what SEO marketing is all about.

Keep in mind mobile friendliness, page speed, and Navigation when you want to improve the user experience and you will have achieved what you set out for.