SEO Is Known To Pull Relevant Traffic

Rahul opens a travel accessories shop in Hospet, a historic town close to Hampi: a world heritage site. Tourists throng the place throughout the year. As people come from different parts of the world, he decides to put up a website for his shop. To make his website visible to the target audience, he needs to optimize it using SEO techniques.

First of all, the search engine should understand what the site is about. This can be done by including relevant keywords and attractive phrases and sentences in URL, meta-descriptions, page titles, and heading tags. These should convey the message where the shop is and what it sells. As meta-descriptions have around two-three sentences, it is better to put up the niche products or the USP (unique selling proposition) terms in it. Let us say, Rahul sells essential items like the toothpaste or the trekking kit that people forget in the last minute or decide to go for after arriving. Now tourists use the search to find and locate a shop. So, the meta-description should also have info on the shop’s location.


It is necessary that the site can engage the customers and makes them visit different pages and products. For ranking higher on the result page, the website should have a good structural design, and the pages should have proper internal links. These are necessary to slow down the reader and hence, increase the customer acquisition rate.

People, in general, and tourists specifically will look for info on their cell phones. The search optimization makes it mandatory that the site is responsive and is mobile-friendly. No one will look further into the website if it has a long loading time. To rank better, the SEO analysts take care of technical aspects like good loading, attractive design, easy interface, and on spot query clarification, etc.


To pull the right audience to his site, it is necessary that business has an active presence in social media platforms like Facebook, Instagram, and Pinterest. These efforts fall under Off-Page SEO. Announcements like sales or discounts for regular customers should be made on the website, and also in social media. It is also necessary to have blogs related to your products and about the various sightseeing places. This arouses the customer’s enthusiasm, and they might convert to buy a product. SEO people also recommend guest posting on reputable websites. In this case, Rahul can post about his shop on popular travel blogs, and explain how his shop can serve the tourists better. This not only increases awareness among the audience but also fetches quality backlinks for the site. These backlinks are essential SEO ranking factors. 

Another crucial step for SEO is image and voice optimization. People no longer key in their wants. They do either an image search or voice search. So it is necessary that all the images and videos on the site are clear and easily accessible. They should be compressed so as not to compromise the loading speeds. The images should have relevant alt descriptions as search engines crawl and index based on the tags and not the real image.

So, be it any business, today search engines determine if you understand the needs of your target audience and can think in customer’s shoes. Thus, SEO is a must to pull the right traffic to your website.

We Gsearch Network being best SEO company in Bangalore, SEO company in Mumbai, SEO Company in Chennai, SEO company in Delhi, SEO company in Cochin and SEO company in Hyderabad, we help business owners to get online presence by optimizing their website with SEO and that will help to pull relevant traffic to their websites.