High Ranking in SERP helps to catch more online attention

Everyone wants to be on the top ranking of Google anyhow. It is no news that if your blog or website appears in the first slot of the first page of the Google search engine, it gives you instant credibility which you couldn’t have gotten in any other way.

It is evident that if your company is on the first page of Google, the chances of it getting that click are very high.

There is no magic formula to achieve a high ranking on Google. It is purely based on various factors like your keyword usage, engaging content, less page load time, mobile-friendly website, etc.

The page where the blog or a website appears is known as the Search Engine Results Page. Every SERP is distinct. This is so because the internet gives a lot of scopes for customization to present the most appropriate and useful data to its users. When a user enters a query on the search engine, it gives a search engine results page or SERP.

Many a time, two SERPs appear to be identical, but they may cater to different results due to the minimal difference. In the case of SERP, there are always two kinds of results, namely:

• Organic Results: Organic results are those in which the listings of the web pages appear due to the search engine algorithm like keywords, alt image, etc. The technique of SEO is used for this process to help web pages get a higher ranking on the search engine.
• Paid Results: Paid results are those which the company places a bid for a slot on the first page of the search engine. Paid results have become very common nowadays to take maximum advantage of every opportunity available. A feature on Google Ads is offered for image-based ads.

How to Improve Google Ranking and SERP

1. Check Domain Authority: Domain authority is an essential part of SERP as it tells what to expect to rank on SERP. Moz is a commonly used tool which gives you a score between 1-100 by taking into consideration various factors that affect the ranking. It is not easy to change the domain authority easily as there are also brands which have been around for a lot of years.
2. Use Content to Drive Back links: Content Writing by far is the best way to increase backlink of your website. It helps to improve the domain authority. It uses content and keywords to help make the content more engaging.
   A lot of areas can be exposed and targeted with the help of the content. It is crucial to ensure that maximum  effort is put towards maximizing the visibility of the material. Paid campaigns can also be used for promoting the article to get more clicks in a shorter span
3. Optimize to the right keyword: There should be a primary and a secondary keyword on each page.Doing the proper research for the keyword is essential. Several tools like keywords everywhere, keyword lanner can be used for this process to fight the high search competition on the search engine.

Working towards improving the ranking of the website can help in reaching the target audience at multiple levels. Enough time should be allotted to improve the page authority as well as the domain authority. For any company who is serious about building a space for themselves on the internet should strategize their digital marketing policy.

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