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Designing an e-commerce website is very similar to setting up a store. Similar to how a well-maintained store attracts customers, a website that is designed such that it is both aesthetic and efficient will attract more users.
E-Commerce websites should be attractive not only to potential customers but also to the search engines. A designer has to often think from the customer’s mindset to realize what will attract them.
As the leading e-commerce website design company in Bangalore, GSearch has a team of highly qualified experts. They use their expertise in e-commerce website design and search engine optimization to provide nothing but the best to the client.
Importance of good e-commerce website design
An essential concept in the field of e-commerce website designing is conversion. An ideal e-commerce website has a high conversion ratio, which means that a good number of people who visit the site interact with the website in the form of either a purchase from the e-commerce website or subscription to offers or newsletters which will probably result in the user buying from the website in the future.
A good e-commerce website should be such that it effectively manages to derive maximum engagement with potential customers. The ultimate aim is to drive the customer into purchasing products from the client’s website.
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Apart from that, a successful e-commerce website should also succeed in getting customers or potential customers to subscribe to your services and newsletters.
Strong visual appeal, coupled with a deep understanding of consumer mindset, can propel your e-commerce website to success.
Factors that make your E-commerce website attractive.
- User-Friendly interface
Not all visitors to the website will be of the strata that understand and are comfortable with technology. Moreover, customers prefer an easy to understand website, over its counterparts due to their design.
Great website design ensures that all kinds of people can access and navigate the services and features available without difficulty. Customers are more likely to be comfortable buying from a portal that is easy for them to understand.
- Appealing images and sufficient information about the product or services
The transition from offline purchasing to online purchasing was hurdled by the apprehension of consumers who were earlier accustomed to buying products whose quality they can access with their own eyes and hands. However, enough product information and reviews from other buyers can build their trust and further push them to buy from your website if made available to the customers.
Good images also add to the visual appeal of the website. As the saying goes, “A picture speaks a thousand words.” Ecommerce websites that have more images to support the text often succeed in tempting customers to interact with the website in the form of purchases.
- Ease of checkout
Checkout is the process where the customer confirms their order and makes payment to the website. If the site is designed to ask the user to input a lot of information, it becomes a cumbersome task for regular users.
Often websites offer the option of saving payment details so that customers do not have to go over the tedious process repeatedly.
Faster loading Longer wait times for web page loading and prolonged checkout time can surpass the patience level of customers; this may translate to frustration and could even push the customer to a counterpart.
We now know that web designing is an essential criterion for a better attraction. However, one should also keep in mind the need for proper web development.
Web development focuses on the backend coding required for proper functionality and interaction of the website. The web developer’s work is to take the design from the web designer and then add functionality and connections.
Web developers take care of different areas based on their work types-
- Front end developer
The front end developer works on making the site design more attractive. They work on the site interaction and navigational elements, such as button click functions or scrolling functions.
Front end developers codes such that the display or design is according to the device environment so that it becomes user friendly. They also work on visual bugs.
- Back end developer
The backend developer mainly works for the proper functioning or interaction of the site with the server or database.
It assures that the records or orders provided by the customer should reach the dealers. It ensures a perfect e-commerce business. A typical back end developer works on the integration and management of the database, taking care of the server-side software, etc.
- Full Stack developer
The full-stack developers can handle both the front end and back end development. They not only work on the development but also gives a strategy for the site growth.
- Mobile developer
The recent times also demand a separate training and expertise on mobile development. They specialize in mobile functionalities like android or iOS exclusively.
Conclusion
E-commerce website designing is vital for the success of any online business. A lot of hard work goes into setting up an E-commerce business; therefore, it is essential that Ecommerce website designing is done, keeping in consideration points that are the governing factors for good sales.
If you are in Bangalore and searching for a good web designer or web development, then GSearch is a perfect choice for both. Our expertized designers and developers invest their strategy to create an e-commerce ready website.
We at GSearch, with our extensive experience, deliver what we claim, and make sure that our client’s requirements are met cost-effectively.
We tirelessly work to understand your customer base and ways in which we can optimize your website design to make it attractive for both the customer and the search engine.
We ensure that your website is designed such that your website gets a higher search ranking giving you more exposure.
Being the leading e-commerce website development company in Bangalore, we stand out from our competition with our high-quality work and our client-centric approach.