Digital Marketing trends to navigate your campaigns on 2020

Alertness is the primary trait of a marketer. If you are planning to emerge as a leader in the market, it is your alertness that boosts your speed of growth.

Strategy and execution of campaigns requires you to be alert about what is happening in the present and be prepared for everything that might happen throughout the year.

It is important to observe the changing technological and trends that are changing accordingly. It helps in strategy & execution.

While making the strategy is important to understand the existing opposition towards digitization & automation of communication channels.

If you enroll digital marketing courses in Bangalore, we will guide you on all the trending aspects of the cut-throat competitive world. 

If you are not a new person for the field below points would suffice to explain you the recent trends:

• Customer central marketing will be the trend which requires employees to participate in promotional activities and content continues to play a vital role in engaging the consumers.
• The way marketing is defined all these days is changing and will continue.
• Focus on the betterment of consumer experience should be given more importance this year. Collective efforts seem to offer better results. The digital marketing company should collaborate with other departments to design and execute campaigns that boost consumer experience.

Consumer Experience

The present market is ruled by consumers who are better informed and choose what to purchase only based on their needs and not based on persuasion. The mere availability of products and persuasive communication hardly yields any results. Hence it is important to make sure investments are channelized on the right channels.

Better the customer service more likely that they come back for another round of purchase. Prioritizing customer service over those that are not yielding results anymore will help brands boost their customer retention.

How much importance is given to betterment of the quality of services/ products is the subject matter in the present year. Hence ideas and strategies should be cantered on customer experience.

Widespread internet network has rewritten the whole buying behavior of consumers. Consumers are able to access all information they need on their fingertips.

 And all information is made available for free. They get to read/ listen to the pros and cons of any products/ services they need. They are able to access every information on all the available choices at every nook and corner of the world. Hence the trend of contacting consultants for advice has vanished.

With better market research opportunities made available, consumers have now been able to make decisions on their own and choose what they want based on their self-thoughts. The role of marketers has changed from mere informing to doing anything that is required.

Customer experience has been a common topic among marketers from pretty much a long time. But the question is whether customer experience being offered is up to the expectations of the customer.

If you ask us what really shapes customer experience here is what we say: it is the joy derived by the customer for every penny spent, ease of purchase, comfort and impact of service, easy payment methods, that people really count on when they speak about their experience.

With the help of digital marketing training, what helps you to work on customer experience?

• Technological support  for data and analytics pertaining to purchase process
• Personalized offers
• Easy contact with the client
• Deep-rooted brand image
• Carefully crafted products addressing the problems of the customer.

Success is only then the marketing strategy includes customer experience. Customer loyalty & customer life cycle should be thought about while sales planning is done.

Employee participation in marketing programs

The reason to stress on employee participation in marketing is because customer experience can be enhanced only when the employees offer more than satisfactory service to every customer.

It is the employees who are directly offering the experience of the customer, hence involving them is the key to enhance the customer experience. Better the quality greater the customer experience will be.\

Employee training plays a decisive role in creating a better customer experience. Good & timely employee training can help to increase the employee’s capabilities in handling customers. If clients are handled better the chances of a customer returning back increases every time.

Things that affect employee participation

There are certain things that positively or negatively affect the customer experience. Every brand must remember these aspects and work on them to keep the customer experience at the highest level possible.

Employees participate actively in all the roles give to them when their managers are supportive enough. Poor support towards the employees often weakens them which surely affect customer experience.

It is the employees who act as the voice of the brand. Interactions between customers and the employees play a decisive role in creating the customer experience. It is hence important that marketing strategy includes measures to keep a check on the communication between customers and employees.

Since every employee has direct access to customer, brands must make sure that measures are taken to motivate every employee to work to achieve business goals without even the smallest compromise.

Hence employees should be educated about the goals and brand values such a way that it leads to better communication between employee and customers.

Any negligence towards the above-mentioned aspects will lead to decreasing satisfaction of consumers. It leads to a massive blow on the overall consumer experience. Negligence results in employees losing seriousness towards customer experience which, as said above, isn’t good for customer experience.

Content Visualization

The visual aspect of content has always had a great influence on the audience. Though the advent of voice searches and devices enabling easy search has led to a significant change in the way people search online, the impact of visual aspects of content cannot be ignored.

Data from different studies have clearly shown the impact of visual aspects over plain text content. Instagram serves as the best example. Its success is pure because of its dependence on photos, images etc…

Important stats to prove the impact of visual content

• 65% of internet users depend on instructional videos to understand the product.
• 78% report more engagement with the usage of colourful visualizations in the content.
• 83% show the influence of product videos on purchase tendencies.
• 92% of communications happen through visual content
•  179% increase in coverage if the post contains spectacular illustrations

Brand recall gets a great boost when visual aspects are given more attention. Integration of data visualization, info graphics, images and video with plain text creates more interest and boosts the impact of communication.

Personalised Messaging

The present world is the world of personalization. Messages in the content should address the problems/ needs that are specific to every customer.  Such messaging in contents will boost quality interaction between brand and customer.

It is already known that advertising messages are ignored by the audience thereby leading to loss of attention of potential consumers. In fact, the audience often blocks certain channels to avoid receiving advertising messages.

It is time for brands to turn from traditional advertising towards modern forms. And personalisation is one among them. Personalisation of messages can attract the attention of potential consumers as it directly addresses their problems/ needs and strengthens the bond between the brand and the market.

Emails are a good example for us to understand how things change with technology. A decade ago emails addresses never began with names. But things are so advanced today that it has been a part of the present market.

In fact, the present technology can identify the receiver along with his/ her interests and level of involvement in the transaction.

Artificial intelligence has its influence on every aspect of a brand. Every brand today is integrating artificial intelligence to make data collection and analysis especially those pertaining to social media easier and better. This has direct & positive influence on the content, visualization, product recommendations etc…

Improvising  Strategies

Marketing strategies aren’t that easy as they seem when you read a blog or an article or listen to a lecture. It is way more complicated and requires a lot of knowledge & efforts. With changes in the market, marketing is getting complex. Those you read today are not valid for tomorrow.

That’s how quick marketing is getting complex. Marketers are facing problems in making strategies that work for a long time and adapt to changing scenarios. Facing challenges are getting tough and marketers have to cope with it.

Changing scenes have changed the way companies are functioning. Start-up entrepreneurs were themselves capable of handling the marketing needs of their company. But the increasingly complicated markets have resulted in increased demand for consultants.

The more marketing scenario gets complicated the more the demand is rising for the field of advisory. Communications and goals need to be set and made clear from time to time as marketing strategies have a vital role to play in the growth of the company.

Marketing strategies should aim at the betterment of customer service, increase brand awareness and reputation among the target customers. This can be achieved through the integration of digital technologies, customer relation relationship management practices and strong presence online. This leads to better revenues and profitability.

A good Digital marketing plan encompasses a strong strategy for digital communications. The strategy includes SEO, Email newsletters, social networks, contextual advertising. Offline marketing should also be given equal importance. Just because you put a lot of efforts, things don’t work out.

To make them work for you, it is important to understand and keep in writing, what actions are beneficial for the business and how it really benefits the business. This helps you create a road map for you to work on promoting your business successfully.

The main aim of the transformation of strategic marketing is to achieve the best results by changing the attitudes of each employee. Earlier it was the marketer’s responsibility to maintain good relations with customers, manage the reputation of the company and keep up the way the customers are served.

But the scene has changed. Present scenario demands every employee, especially those in contact with the customers, to work on all of these constantly. Even the smallest change in the way the customer is served can lead the brand towards a negative path in the minds of several customers. In such a case it is important to educate the employees that the company’s success lies in their hands.

‘ZERO’ is the New First

Keeping your website at the ‘ZERO’ is the need of the hour for every brand. Keeping at zero doesn’t mean that your website should rank zero. Zero is a place on the right-hand side of the search page on the search engine.

Changes in the way people search online have led to new changes in the way every marketer tries to get visibility. And ‘Zero’ is one of them. This is the new place where you can place your website to attract more visibility.

If you are using search engines for a long time, you need not be told how many changes it has undergone. Isn’t it? Over everything, no user has time and patience to read every website to gather information.

All they want is a quick answer to their questions or problems. This is why SERP came into the scene. You get information about what you are searching for even before you visit the website. That means you will get the information on the search page directly.

Just because your website is listed in the first place on the SERP, you cannot rest back and relax thinking you’ll get the most views and visits. The Zero will be placed on top of the first place on the SERP.

That means your first isn’t really the first one. If you are at the first position in SRP you will be first among the 40% of the results. And rest are ahead of you in the race. Google reports that more than 60% of search results are competing at the zero position.

 Many brands are still striving to make it to the zero places. Reaching to Zero place is still a puzzle for them as skills and techniques to reach Zero place is totally different than regular SEO techniques for SERP ranking.

That means you still have a greater chance to stay ahead of the race. Time is ripe for you to put efforts to reach Zero place and get the maximum benefits out of it and rule the industry you are in.

Age of Voice Search

Voice searches are gaining more and more importance. Trends suggest that its popularity will go even higher. Then it will surely affect the way brands reach their target consumers. This has led to drastic changes in content creation and positioning strategies.

Though Google is projecting its current search queries to be accounting to 19% of total queries, we cannot accept the present the narrative that opines it will raise up to 49% by the end of the year. And the demand for smart speakers isn’t the only criteria to say searches will increase drastically.

If you want to understand the scenario it is better to look at PWC’s recent report. PWC’s global research reports that it is expected that more consumers start using voice search with time. Among them, almost 61% of them will be aged between 24- 65 years who already own a voice device.

Save the grains your bowl

Regular customers are to be given the utmost attention. In fact, you should be too cautious while handling them. You need not spend much to retain them with you. All you need to do is make your product/ service the best among the available.

 If you have to attract new customer you need to work on attractive offers, high level of branding etc…

Yes, you need new customers added time to time. And you need to spend time and money on them. But after they use your product/ service, you should ensure that they come back to you whenever they need your product.

Your regular customers are your treasure chest. Timely attention is to be dedicated to them. If not you will lose them.

Regular customers not only give you business, but they also help you gain more reputation and trust in the market. It is the word of mouth that gets you more and more loyal customers than any other means.

If your service/ product satisfied them every time, they will stand by your brand and get you more customers.

Live streaming

A recent study shows that people spend 3 x times watching live streaming than those are recorded earlier. It is always better to stick to those trends that your customers stick to.

Live streaming is the current boom and you have to quickly extract as much pulp as you can. You can try organizing a live event in your budget and live to stream it. It gives a chance for you to knock the mind of your customers from time to time.

Live streaming helps you provide your customers with more enticing content and engage them from time to time. Views convert into actions. Passive viewers convert into active buyers. That surely works out.

People have a tendency to try to know the latest new information in the first place than others. Through live streaming, it becomes easier for you to encase the opportunity.

You can use your social networking platforms for live streaming your vents. The better content you plan and offer better people to engage and convert.

In the end, we would like to say technologies are the vehicles for your path of success but you should always remember that your customers are real human beings.

So maintaining human relations while getting technology integrated with your business is important. Quality content is the key to engage and convert your customers.