Best SEO tools that every Digital Marketing Agency needs

Since launching my own digital marketing company March 13 2014, I have experimented with several SEO tools.

I’ve tried them all – free, free, and paid.

In some belongings, I had to give to a tool just because my client thought it was providing the most accurate information on their website.

Here’s the hard truth: Not all SEO tools are created equal. The bulk of them is not worth your time and asset.

So in this piece of writing, I thought I’d assist other organization owners in avoiding the pitfall of investing in a poor tool by listing some SEO tools that are worth investing in.

Before we begin, let’s define some earth rules.

This list will only include versatile SEO tools, that is, tools that comprise the following essential features:

Semrush tool

Use it if your top main concern is keyword investigation, competitive analysis, and site auditing.

Let’s start with my preferred SEO tool: Semrush.

I have been using Semrush since the beginning of my organization, and it is my go-to product for my SEO company.

Semrush is best known for its keyword research and competitive intelligence capabilities.

If your client is relatively new to the market or operates in a space with a lot of competition, it won’t be easy to rank them for far above the ground volume, high opposition keywords.

In such luggage, your best bet would be to make targeting low resistance keywords with high traffic likely.

Ahrefs tool 

Use it if your summit major concern is backlink analysis.

When it comes to backlink examination, there is no better tool than Ahrefs.

It is the favoured backlink analysis tool of leading SEO and advertising experts because of its massive index size and the precision with which it presents data.

Ahrefs boasts of having the world’s largest live backlink index (16 trillion links), and its crawler processes up to 5 billion web pages per day. It also has an easy to use interface, which further reinforces its reputation as a top-notch SEO tool.

Over the past few years, Ahrefs has full-grown into a complete SEO company, offering divide tools for keyword research, site auditing, and content.

But Ahrefs continue to be known for Site Explorer – a backlink checker and organic search tool that offers an in-depth look at natural search traffic and the backlink outline of any website or URL.

HubSpot tool

Use it if your top main concern is optimizing your client’s conversion rates.

HubSpot provides a complete suite of SEO and content tools to make stronger your search authority and skyrocket conversions.

HubSpot’s SEO tools are included with the HubSpot Content Strategy Tool, a tool that makes it easy for you to discover and rank the topics that substance to you and your clients.

This integration can be extremely useful when researching potential keywords in your customers’ niche to create content.

Since HubSpot’s SEO tools are also balancing with other change rate optimization (CRO) tools such as landing pages, A / B testing, chatbots, and call to action, you can actually focus on maximizing conversion rates for your customers, both macro-conversions (visitors buying their product/service) and micro-conversions (visitors signing up for their information sheet, surveillance a promotional video, etc.)